Who We Are...

The C3 brand is all about owning your story, embracing every part of who you are, and showing up as your full, authentic self.

I’m Clifton Gardner III (C3), but for a long time, I didn’t go by/claim that name. Growing up without my father around, I pushed away the parts of me that came from him. But real growth starts with acceptance. Once I accepted him and made peace with my past, I reclaimed my name and myself. That’s when C3 was born.

On the court, it’s the moment after you hit that shot from deep, three fingers held high. Off the court, it’s a way of life: cool, calm, and calculated.

The number 3 runs deeper than basketball. It’s about mind, body, and spirit. The balance between who you were, who you are, and who you’re becoming. C3 Hoopers Brand is built on that energy. For hoopers, by hoopers. 

We stand for:

Being bold enough to own your story.
Being whole enough to love every piece of it. Being the real you, flaws and all.

Be Bold. Be Whole. Be You. That’s the code. That’s the culture. That’s C3 Hoopers Brand.